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PLAYABLE AD PRODUCTION STUDIO

Playable Ads.
Precisely Delivered.

We help mobile game publishers and creative agencies turn game APKs and creative briefs into production-ready 2D and 3D playable ads. We manage production from gameplay implementation and CTA integration through QA and network-specific delivery, giving clients one specialist partner for the complete workflow.

FREE First playable on us · AppLovin · one per customer
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THE PILOT

What is a pilot?

FREE
Try us first: get a FREE playable.

Your first playable is free: one playable, made for AppLovin only, one per customer. Like it? The paid pilot is the next step.

Claim it ↗

A pilot is our introductory first project: one playable ad, one clear scope, one fixed price. It is a low-risk way to see how we work before you commit to larger or ongoing production.

$265fixed price
2 daystarget first delivery*
50 / 50upfront / on delivery

What is included

  • ✓One playable ad built from an approved brief and your game APK
  • ✓One agreed gameplay interaction
  • ✓CTA and end-card integration
  • ✓Packaging for one agreed advertising network and format
  • ✓Functional QA and a concise delivery note
  • ✓One consolidated round of in-scope revisions

Pilot

Small, defined and quick. Best for trying a new production partner on a single playable.

Playable ad production

The full service for your real campaigns: multiple playables, networks and variations. Scope and price are agreed per project, and it can become ongoing production.

*When the brief, game APK and technical specifications are complete. Extra network formats, new artwork, major changes, extra revisions, rush requests and source-code handover are quoted separately. Scope, timing, payment and ownership are confirmed in writing before work begins.

2D & 3D PRODUCTIONGAMEPLAY · QA · DELIVERY
Color CascadeWater-sort puzzleAUTO-PLAYING
Hungry HoleHole gameAUTO-PLAYING
Putt Paradise3D mini golfAUTO-PLAYING
GAMEPLAY ↗
READY TO PLAY
PLAYFRAME / PRODUCTION 001
SCROLL TO EXPLORE ↓
100+playables developed
9+ad networks worked with
2 daystarget pilot delivery
24henquiry response
PLAY IT NOW

Don’t read about playables.
Play one.

Live, tappable demos built in-house. Studio samples that show interaction and production craft, not client work.

LIVE PREVIEW

Candy Burst

Match-3 puzzle

LIVE PREVIEW

Lava Loot

Pin-pull puzzle

LIVE PREVIEW

Putt Paradise

3D mini golf

LIVE PREVIEW

Hungry Hole

Hyper-casual 3D (hole game)

LIVE PREVIEW

Bus Jam

Queue sorting puzzle

LIVE PREVIEW

Neon Gates

Runner gate math

LIVE PREVIEW

Slice Frenzy

Swipe arcade

LIVE PREVIEW

Clear the Cubes

Block puzzle

LIVE PREVIEW

Sky Stack

Timing stacker

LIVE PREVIEW

Color Cascade

Color sort puzzle

SEE ALL PLAYABLES↗
WHY PLAYABLES MATTER

The ad that lets people
play before they install.

A video shows a game. A playable lets the player feel it, and that is often the moment they decide to install.

01

Try before install

Players tap, drag and play for a few seconds inside the ad. They arrive at the store already knowing what the game feels like.

02

Better-qualified installs

People who chose to play and then tapped install are more likely to be genuinely interested in your game.

03

Faster creative testing

Swap the hook, the first interaction or the end card and see what works, without making a whole new game build.

04

Stands out in the feed

Interactive ads break the scroll pattern of video and static banners, so your game gets a real moment of attention.

01 / CAPABILITIES

One specialist partner.
The complete workflow.

From the first interaction to a network-ready build, we bring the production details together.

01

2D & 3D Playable Ads

Interactive ad development based on your game APK and creative direction.

02

End-to-End Production

Gameplay implementation, interactions, CTA, and end-card integration.

03

Multi-Network Delivery

Packaging and validation for the advertising networks agreed for each project.

04

Playable QA

Technical testing, issue resolution, and delivery checks.

05

Ongoing Creative Production

Playable variations and repeat production for teams that need a dependable specialist partner.

02 / HOW WE WORK

Clear steps.
Careful delivery.

A defined sequence keeps the build, review, and technical requirements visible throughout production.

01 ↗

Brief & APK

We review the approved brief, supplied game APK, and technical specifications together.

02 ↗

Build

We implement the agreed gameplay interaction, CTA, and end card.

03 ↗

QA & review

We test the playable, resolve issues in scope, and share a build for review.

04 ↗

Network delivery

We package and validate the agreed build for its target advertising network and format.

WHO WE WORK WITH

Built for publishers
and agencies.

Two kinds of teams, one dependable production partner.

Mobile game publishers

Add dependable production capacity for user-acquisition playables without growing an in-house team.

  • ✓Repeat variations of proven concepts
  • ✓Format-specific packaging per network
  • ✓A single point of contact from brief to delivery

Creative agencies

Hand off playable development and QA to a specialist, so your team can stay focused on concept and client work.

  • ✓Build and QA handled together
  • ✓Flexible one-off or ongoing support
  • ✓Clear scope and delivery terms for each client brief
WHAT YOU RECEIVE

Clear deliverables,
agreed up front.

Every project starts with written scope, so you know exactly what arrives and when.

01

Network-ready build

A tested playable packaged and validated for the advertising network and format agreed for the project.

02

Gameplay, CTA & end card

The agreed interaction, call to action, and end-card flow implemented from your approved brief and game APK.

03

QA & delivery note

Functional testing and a concise note covering what was built, what was tested, and how to use the files.

04

In-scope revisions

Feedback rounds handled within the scope agreed in writing before production begins.

Playframe Interactive P play mark
03 / BUILT AROUND THE DETAILS

Production and QA,
working together.

Gameplay implementation, integration, and technical checks sit within one focused workflow. We work with publishers and creative agencies, with scope and delivery requirements agreed before production begins.

Meet your production partner →
04 / HANDS-ON EXPERIENCE

Experience in every build.

0+years of professional experience
0+playables developed personally
0+advertising networks
A CLEAR PLACE TO BEGIN

Try one free,
then a focused pilot.

Your first AppLovin playable is free, so you can judge our work first. If you like it, the pilot is the next step: one playable ad, one agreed interaction, one network format, $265.

Get a FREE playable now ↗ Explore the $265 pilot →
THE PILOT

What is a pilot?

FREE
Try us first: get a FREE playable.

Your first playable is free: one playable, made for AppLovin only, one per customer. Like it? The paid pilot is the next step.

Claim it ↗

A pilot is our introductory first project: one playable ad, one clear scope, one fixed price. It is a low-risk way to see how we work before you commit to larger or ongoing production.

$265fixed price
2 daystarget first delivery*
50 / 50upfront / on delivery

What is included

  • ✓One playable ad built from an approved brief and your game APK
  • ✓One agreed gameplay interaction
  • ✓CTA and end-card integration
  • ✓Packaging for one agreed advertising network and format
  • ✓Functional QA and a concise delivery note
  • ✓One consolidated round of in-scope revisions

Pilot

Small, defined and quick. Best for trying a new production partner on a single playable.

Playable ad production

The full service for your real campaigns: multiple playables, networks and variations. Scope and price are agreed per project, and it can become ongoing production.

*When the brief, game APK and technical specifications are complete. Extra network formats, new artwork, major changes, extra revisions, rush requests and source-code handover are quoted separately. Scope, timing, payment and ownership are confirmed in writing before work begins.

PLAYFRAME / PILOT OFFER01 — 01
QUICK ANSWERS

Common
questions.

The basics on scope, timing and getting started.

01What is a playable ad?

A playable ad is a short interactive mini-experience shown inside mobile ad placements. Instead of watching a video, the player tries a slice of the game, then reaches an end card with a call to install.

02What do I need to provide to start?

An approved creative brief, the game APK, and the technical specifications for your target network and format. If any of these are still being worked out, tell us on the enquiry form and we will say what is needed.

03Is the free playable really free?

Yes. Every customer can claim one free playable so you can see our work before paying anything. It is made for one network, AppLovin, and it is limited to one per customer (one per email address and company). Scope and timing are confirmed in writing before work begins.

04What happens after the free playable?

If you are happy with it, the next step is the paid pilot ($265), which covers your next playable. Anything beyond that, such as other networks or more playables, is quoted as full playable ad production.

NEXT STEP

Have a game worth playing?

Share the brief, the game APK, and what you want the playable to do. Your first AppLovin playable is free.

Get a FREE playable now ↗